Marketing

Programme Objectives:

To provide students with a body of knowledge which will:

• Enable them to understand and identify consumer needs and trends
• Enable them to understand, define and segment markets
• Provide an understanding of the importance of pricing and pricing strategies
• Develop an understanding of channels of distribution and routes to market
• Develop an understanding of the patterns of consumer behaviour
• Enable them to develop and apply advertising and promotional strategies
• Provide them with a qualification which will enable them to progress to higher level marketing or communications studies at a later stage in their business or academic careers.

Course Structure:

The Diploma in Marketing – Part 1

Advertising

International Business Communications

Marketing

Public Relations

Quantitative Methods For Managers

The ICM Diploma in Marketing is awarded on completion of all Part 1 subjects.

The Advanced Diploma in Marketing – Part 2

Buyer Behaviour & Consumerism

Customer Service

IT For Marketing Management

Management Theory & Practice

Marketing Management

The ICM Advanced Diploma in Marketing is awarded on completion of all Parts 1 and Part 2 subjects.

The Graduate Diploma in Marketing – Part 3

International Marketing

Marketing Policy & Strategy

Marketing Research

Strategic Marketing Management

Financial Management

The ICM Graduate Diploma in Marketing is awarded on completion of Parts 1, Part 2 and Part 3 subjects.

Exams are written in March, June, September, and December of every year.

https://www.icm.education/professional-qualifications/marketing

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