Marketing Management

Programme Objectives:

To provide prospective Marketing students with a body of knowledge which will:

• Increase their employment opportunities
• Prepare them for supervisory and management careers in industry and commerce
• Provide them with a qualification which will enable them to progress to higher level commercial management or specialised business/management programmes at a later stage in their business or academic careers.

The ICM Diploma in Marketing Management programme is also suitable for working supervisors and managers who require management qualifications for career advancement or promotion purposes.

Course Structure:

The Certificate in Marketing Management – Part 1

Business Management & Administration

International Business Communications

Marketing

Numeracy & Statistics

The ICM Certificate in Marketing Management is awarded on completion of all Part 1 subjects.

The Diploma in Marketing Management – Part 2

Advertising

Buyer Behaviour & Consumerism

Public Relations

Quantitative Methods For Managers

The ICM Diploma in Marketing Management is awarded on completion of all subjects at Parts 1 and Part 2.

The Advanced Diploma in Marketing Management – Part 3

Customer Service

IT For Marketing Management

Management Theory & Practice

Marketing Management

The ICM Advanced Diploma in Marketing Management is awarded on completion of all subjects at Parts 1 and Part 2 and Part 3 subjects.

The Graduate Diploma in Marketing Management – Part 4

International Marketing

Marketing Policy & Strategy

Marketing Research

Strategic Marketing Management

Exams are written in March, June, September, and December of every year.

https://www.icm.education/professional-qualifications/marketing-management

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